Crossing the Chasm Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets....
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets....
The War of Art Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul; What keeps so many of us from doing what we long to do?; Why is there a naysayer within?...
A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul; What keeps so many of us from doing what we long to do?; Why is there a naysayer within?...
Here Comes Everybody The Power of Organizing Without Organizations by Clay Shirky
An extraordinary exploration of how technology can empower social and political organizers; For the first time in history, the tools for cooperating on a global scale are not solely in the hands of governments or institutions....
An extraordinary exploration of how technology can empower social and political organizers; For the first time in history, the tools for cooperating on a global scale are not solely in the hands of governments or institutions....
How We Decide by Jonah Lehrer
Since Plato, philosophers have described the decision aking process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works....
Since Plato, philosophers have described the decision aking process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works....
The $100 Startup Fire Your Boss, Do What You Love and Work Better To Live More by Chris Guillebeau
In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living....
In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living....
The Red Queen Sex and the Evolution of Human Nature by Matt Ridley
Referring to Lewis Carroll's Red Queen from Through the Looking-Glass, a character who has to keep running to stay in the same place, Matt Ridley demonstrates why sex is humanity's best strategy for outwitting its constantly mutating internal predators....
Referring to Lewis Carroll's Red Queen from Through the Looking-Glass, a character who has to keep running to stay in the same place, Matt Ridley demonstrates why sex is humanity's best strategy for outwitting its constantly mutating internal predators....
The Magic of Thinking Big by David J Schwartz
More than 6 million readers around the world have improved their lives by reading The Magic of Thinking Big. First published in 1959, David J Schwartz's classic teachings are as powerful today as they were then....
More than 6 million readers around the world have improved their lives by reading The Magic of Thinking Big. First published in 1959, David J Schwartz's classic teachings are as powerful today as they were then....
The Corporate Blogging Book Absolutely Everything You Need to Know to Get It Right by Debbie Weil
Packaged, filtered, controlled conversations are out. Open, two-way, authentic communications with your customers and employees are in. We’re entering a new age of corporate communications, and blogs are a key enabler of a better way of talking with customers, employees, the media, and other key constituencies....
Packaged, filtered, controlled conversations are out. Open, two-way, authentic communications with your customers and employees are in. We’re entering a new age of corporate communications, and blogs are a key enabler of a better way of talking with customers, employees, the media, and other key constituencies....
A Whole New Mind Why Right-Brainers Will Rule the Future by Daniel H. Pink
The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.... |
The Gift Creativity and the Artist in the Modern World by Lewis Hyde
By now a modern classic, The Gift is a brilliantly orchestrated defense of the value of creativity and of its importance in a culture increasingly governed by money and overrun with commodities. Widely available again after twenty-five years, this book is even more necessary today than when it first appeared.... |
Six Pixels of Separation Everyone Is Connected. Connect Your Business to Everyone. by Mitch Joel
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.; The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.... |
Syrup A Novel by Max Barry
Now a major motion picture starring Amber Heard, Shiloh Fernandez, Kellan Lutz, and Brittany Snow; Scat (formerly known as Michael Holloway) is young, underemployed, and trying to make it in Los Angeles.... |
Little Brother by Cory Doctorow
Marcus, a.k.a "w1n5t0n," is only seventeen years old, but he figures he already knows how the system works--and how to work the system. Smart, fast, and wise to the ways of the networked world, he has no trouble outwitting his high school's intrusive but clumsy surveillance systems....
Pursuit of Wow Premium Edition by Tom Peters
Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times....
The Tom Peters Seminar Crazy Times Call For Crazy Organizations by Tom Peters
This volume brings together the best of the Tom Peters seminars, complete with visual materials....
Zag The Number One Strategy of High-Performance Brands by Marty Neumeier
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation....
The Pumpkin Plan A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years....
Don't Bite the Hook Finding Freedom from Anger, Resentment, and Other Destructive Emotions by Chodron, Pema
Life has a way of provoking us with traffic jams and computer malfunctions, with emotionally distant partners and crying children—and before we know it, we're upset. We feel terrible, and then we end up saying and doing things that only make matters worse. But it doesn't have to be that way, says Pema Chödrön....
The Blue Sweater Bridging the Gap Between Rich and Poor in an Interconnected World by Jacqueline Novogratz
Jacqueline Novogratz left a career in international banking to spend her life on a quest to understand global poverty and find powerful new ways of tackling it. It all started back home in Virginia, with the blue sweater, a gift that quickly became her prized possession until the day she outgrew it and gave it away to Goodwill....
Too Big to Know Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room by David Weinberger
With the advent of the Internet and the limitless information it contains, we're less sure about what we know, who knows what, or even what it means to know at all. And yet, human knowledge has recently grown in previously unimaginable ways and in inconceivable directions....
Your Marketing Sucks 10th Anniversary Edition by Mark Stevens
Marketing is always the primary force -- the catalyst, the driver, the tsunami -- for propelling the growth of a business. The problem is, the art and science of marketing is often poorly designed and terribly executed to the point that it just plain sucks....
Marcus, a.k.a "w1n5t0n," is only seventeen years old, but he figures he already knows how the system works--and how to work the system. Smart, fast, and wise to the ways of the networked world, he has no trouble outwitting his high school's intrusive but clumsy surveillance systems....
Pursuit of Wow Premium Edition by Tom Peters
Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times....
The Tom Peters Seminar Crazy Times Call For Crazy Organizations by Tom Peters
This volume brings together the best of the Tom Peters seminars, complete with visual materials....
Zag The Number One Strategy of High-Performance Brands by Marty Neumeier
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation....
The Pumpkin Plan A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years....
Don't Bite the Hook Finding Freedom from Anger, Resentment, and Other Destructive Emotions by Chodron, Pema
Life has a way of provoking us with traffic jams and computer malfunctions, with emotionally distant partners and crying children—and before we know it, we're upset. We feel terrible, and then we end up saying and doing things that only make matters worse. But it doesn't have to be that way, says Pema Chödrön....
The Blue Sweater Bridging the Gap Between Rich and Poor in an Interconnected World by Jacqueline Novogratz
Jacqueline Novogratz left a career in international banking to spend her life on a quest to understand global poverty and find powerful new ways of tackling it. It all started back home in Virginia, with the blue sweater, a gift that quickly became her prized possession until the day she outgrew it and gave it away to Goodwill....
Too Big to Know Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room by David Weinberger
With the advent of the Internet and the limitless information it contains, we're less sure about what we know, who knows what, or even what it means to know at all. And yet, human knowledge has recently grown in previously unimaginable ways and in inconceivable directions....
Your Marketing Sucks 10th Anniversary Edition by Mark Stevens
Marketing is always the primary force -- the catalyst, the driver, the tsunami -- for propelling the growth of a business. The problem is, the art and science of marketing is often poorly designed and terribly executed to the point that it just plain sucks....
