Switch: How to Change Things When Change Is Hard by Chip Heath​

​Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D.

The Undoing Project: A Friendship That Changed Our Minds by Michael Lewis

​Decisive: How to Make Better Choices in Life and Work by Dan Heath

​Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath

​Thinking, Fast and Slow by Daniel Kahneman

​Richard H. Thaler is an American economist and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business.